Post by account_disabled on Dec 14, 2023 10:33:54 GMT
The AMIPICI study also reveals that each user is registered in at least 5 social networks. This information is important when deciding which social network to invest in digital marketing. Facebook, in particular, being the favorite network of the Mexican audience, becomes the ideal medium to position a brand in the collective imagination, retain regular customers and capture the attention of potential consumers. Online purchases and expenses in Mexico 2018 According to a study conducted by organizations such as GlobalWebIndex, GSMA Intelligence, Statista and Akamai , when it comes to e-commerce, 56% of those surveyed for the study searched for products and services online, while 43% purchased a product online.
online and 27% did so using a mobile device. According to AMIPICI data, the main online Phone Number List shopping categories are: - 53% of users made purchases of clothing and accessories online and have an average expense of 1,502 Mexican pesos per quarter. - 48% of users made digital downloads and have an average spending of 536 pesos per quarter. - 36% bought tickets for events and have an average expense of 1,579 pesos per quarter. - 35% have purchased travel tickets and have an average expense of 7,023 pesos per quarter. The main devices used for online purchases are: - 85% of users use computers. - 70% of users use smartphones.
32% of users use the tablet. RECOMMENDED CONTENT • [E-book] Marketing on Instagram • [E-book] Marketing on Facebook • [E-book] Marketing on Twitter • [E-book] Marketing on LinkedIn • [E-book] Marketing on Youtube Trends in social networks in Mexico Another important fact is to know the trends of social networks in Mexico 2018. According to the IAB (Interactive Advertising Bureau) study, in Mexico 40% of the total investment in digital advertising in 2017 was in social media. And that investment tends to be maintained and increase in 2018. The main trends in social networks in Mexico 2018 will be: 1. Short videos Small formats, immediacy, the key points of marketing this year.
online and 27% did so using a mobile device. According to AMIPICI data, the main online Phone Number List shopping categories are: - 53% of users made purchases of clothing and accessories online and have an average expense of 1,502 Mexican pesos per quarter. - 48% of users made digital downloads and have an average spending of 536 pesos per quarter. - 36% bought tickets for events and have an average expense of 1,579 pesos per quarter. - 35% have purchased travel tickets and have an average expense of 7,023 pesos per quarter. The main devices used for online purchases are: - 85% of users use computers. - 70% of users use smartphones.
32% of users use the tablet. RECOMMENDED CONTENT • [E-book] Marketing on Instagram • [E-book] Marketing on Facebook • [E-book] Marketing on Twitter • [E-book] Marketing on LinkedIn • [E-book] Marketing on Youtube Trends in social networks in Mexico Another important fact is to know the trends of social networks in Mexico 2018. According to the IAB (Interactive Advertising Bureau) study, in Mexico 40% of the total investment in digital advertising in 2017 was in social media. And that investment tends to be maintained and increase in 2018. The main trends in social networks in Mexico 2018 will be: 1. Short videos Small formats, immediacy, the key points of marketing this year.